For years, organizations have been bedeviled with organizational silos that prevent them from conversing with customers in a coherent voice, delivering the right messages to each customer, and building real synergies across all their marketing and communications programs.
In this book, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive far more value from all of them.
Founder and CEO of Arment Dietrich, a digital marketing and communication firm offering alternatives to traditional marketing, the author of Spin Sucks, and the founder of Spin Sucks Pro, professional development for PR and marketing pros. An award-winning blogger and communication professional, her clients have included Ocean Spray, Sprint, Denny's, GE, and Abbott.
Geoff Livingston is an author, blogger, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. Professionally, he has advised AT&T, Ford, Google, PayPal, Procter and Gamble, Razoo, the United Way of America, and many others.
Geoff Livingston's Blog |
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