Marketing in the Round

For years, organizations have been bedeviled with organizational silos that prevent them from conversing with customers in a coherent voice, delivering the right messages to each customer, and building real synergies across all their marketing and communications programs.

In this book, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive far more value from all of them.

About the Authors

Gini Dietrich

Founder and CEO of Arment Dietrich, a digital marketing and communication firm offering alternatives to traditional marketing, the author of Spin Sucks, and the founder of Spin Sucks Pro, professional development for PR and marketing pros. An award-winning blogger and communication professional, her clients have included Ocean Spray, Sprint, Denny's, GE, and Abbott.

Geoff Livingston

Geoff Livingston is an author, blogger, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. Professionally, he has advised AT&T, Ford, Google, PayPal, Procter and Gamble, Razoo, the United Way of America, and many others.

RSS latest solar news

  • Solar Energy; The Real Facts March 2, 2015
    Most power plants in the United States and around the world are using fossil fuels to generate electricity and operate. Fossil fuels has-been used as an energy source while the man has learned to generate power. Fossil fuels have been-around for ages and when man started using this energy nobody but the consequences. Fossil fuels ... […]
  • The Cost Of Solar Energy March 1, 2015
    Solar energy is a natural source of energy that comes directly from the sun. When solar energy hits the earth it spreads over the surface of the earth and provides heat evenly. If you could capture the sun’s rays in a particular area over a long period of time that will provide enough heat for ... […]

RSS Geoff Livingston's Blog

Book Calendar

March 2015

Mon Tue Wed Thu Fri Sat Sun
 
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
 

All Events

  • Events are coming soon, stay tuned!